BRAND DEVELOPMENT

FOR LIFESTYLE BRANDS IN THE AREAS OF DESIGN, FASHION, AND WELLNESS

FOR CONCEPT & DESTINATION RETAIL

Minimalist bench with stone legs and a wooden seat in front of sheer white curtains; soft natural light enhances the textures.
“It is about creating an experience that is emotional and efficient ”
— Dominique Rose / Founder

We create cohesive brand experiences that resonate with your audience.

Barefoot Luxury Living™ enhances brands through effective branding, innovative marketing, and strategic sales initiatives, all expertly managed by Dominique Rose. 

We help clients reinvent their existing brands or create new ones by refining brand identity, enhancing reputation, and shaping market perception. Our goal is to ensure that messaging connects with the target audience. We provide analysis, solutions, and marketing expertise to promote growth and ensure long-term profitability. Our experience encompasses consumer brands, luxury products, local start-ups, and internationally established brands.

By collaborating closely with our clients, we gain a deep understanding of their vision, enabling us to achieve successful outcomes and foster meaningful brand recognition. We are committed to offering comprehensive support to help you thrive in a competitive marketplace.

Brand Development Strategy with a Lifestyle Focus

  • We develop a comprehensive creative vision and strategy tailored to your needs. We help you define your brand architecture, which encompasses its mission, values, personality, and positioning.

  • We create brand messaging and storytelling that resonates with your target audience.

  • We help create a brand identity that resonates with your target audience. We provide insights on creative choices, including branding components.

  • We identify the most effective channels to reach your target audience, including social media, email marketing, advertising, public relations, and content marketing.

Our CORE SERVICES

Our PROCESS

AUDIT

A brand audit evaluates a brand's performance, market position, and customer perception. It identifies the brand's strengths and weaknesses while highlighting opportunities for improvement. This process is crucial for understanding the brand's vision and values, which in turn helps in developing a strategy that aligns with business objectives and enhances the client experience.

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STRATEGIC DEVELOPMENT

Strategy is a detailed plan for developing and managing a brand. It includes the brand's identity, positioning, messaging, and strategies to achieve business goals. This phase involves defining the brand's core values, mission, target audience, and unique selling proposition. It also entails creating or refining an identity that truly reflects the essence of the business.

Our BRAND DEVELOPMENT SERVICES

We offer structured packages:

  • THE ESSENTIALS

    4-6 Week Program

    Investment: $7500

    FOR CLIENTS SEEKING RE-BRAND DEVELOPMENT 

    Program Inclusions:

    Consultation & Coaching  1-on-1 Sessions - Virtual or In-Person  ( 4 sessions of 3 hours each)   
    Brand Guidelines &  Custom Strategic Roadmap Comprehensive PDF Report

    Program Phases:

    1- Brand Audit

    Structure
    Operations & Staff
    Visual Identity
    Verbal Identity
    Services/Products
    Merchandising and Assortment Planning (if applicable)
    Marketing Collaterals
    Marketing & Strategic Partnerships
    Consumer & Trade Events
    Social Media & Website Brand Direction

    2- Brand Assessment Report

    3- Strategy & Business Optimization :
    All departments listed above

    Additional Consulting - $250/ hr - Min 2 hrs

  • THE ULTIMATE

    8-10 Week Program 

    Investment: $10500

    FOR CLIENTS  SEEKING FULL BRAND DEVELOPMENT   

    Program Inclusions:

    Consultation & Coaching  1-on-1 Sessions - Virtual or In-Person  ( 8 sessions of 3 hours each)   
    Brand Guidelines &  Custom Strategic Roadmap Comprehensive PDF report 

    Program Phases:

    1- Brand Audit

    Structure
    Operations & Staff
    Visual Identity
    Verbal Identity
    Services/Products
    Merchandising and Assortment Planning (if applicable)
    Marketing Collaterals
    Marketing & Strategic Partnerships
    Consumer & Trade Events
    Social Media & Website Brand Direction

    2- Brand Assessment Report

    3- Strategy & Business Optimization :
    All departments listed above
    Company set-up (name/domain name/trademark/ etc)

    This project may involve extended coaching sessions, along with optional add-ons such as e-shop design, merchandising and assortment planning, marketing collateral, website design, and real estate site selection. Quotes for these additional services are available upon request.

    Additional Consulting - $250/ hr - Min 2 hrs

Modern retail store interior with a large tree centerpiece viewed through a rounded doorway.

RETAIL 101 

FOR DESIGN & FASHION 

FOR CONCEPT STORES  

Dominique Rose, the Founder, Creative Director, and Expert Brand Consultant at Barefoot Luxury Living™, is now accepting a limited number of consultation appointments. We take pride in offering a personalized, high-touch experience for our clients and are very selective about who we choose to work with.

We help property owners, developers, and retailers create compelling, unified brand experiences that drive foot traffic, increase engagement, and build lasting customer loyalty.

SCHEDULE A COMPLIMENTARY 30-MINUTE DISCOVERY CALL TO DISCUSS YOUR PROJECT NEEDS

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