BRAND DEVELOPMENT

FOR DESIGN, FASHION, LIFESTYLE, & WELLNESS BRANDS

FOR DESTINATION RETAIL

Minimalist bench with stone legs and a wooden seat in front of sheer white curtains; soft natural light enhances the textures.
“It is about creating and experience that is both emotional and efficient ”
— Dominique Rose / Founder

Brand Development Strategy with a Lifestyle Focus

We create cohesive brand experiences that resonate with your audience.

Barefoot Luxury Living™ enhances brands with effective branding, innovative marketing, and strategic sales initiatives, all expertly managed by Dominique Rose. 

We assist clients in reinventing their existing brands or creating new ones by refining brand identity, enhancing reputation, and shaping market perception. Our goal is to ensure that messaging resonates with the target audience. We provide analysis, solutions, and marketing expertise to promote growth and ensure long-term profitability.

By collaborating closely with our clients, we gain a deep understanding of their vision, which allows us to achieve successful outcomes and foster meaningful brand recognition. We are committed to offering comprehensive support to help you thrive in a competitive marketplace.

BRAND STRATEGY & POSITIONING

  • We create a detailed creative vision and strategy tailored to your needs.

  • We assist you in defining your brand architecture, which includes its mission, values, personality, and positioning.

CORE SERVICES

VISUAL IDENTITY

  • We help establish a brand identity that connects with your target audience.

  • We offer guidance on creative decisions, including branding elements.

VERBAL IDENTITY

  • We define a brand messaging and storytelling that connects with your target audience

MARKETING & COMMUNICATION

  • We help identify the best channels to reach your target audience, such as social media, email marketing, advertising, public relations, and content marketing.

PROCESS

AUDIT

A brand audit evaluates a brand's performance, market position, and customer perception. It identifies strengths, weaknesses, and improvement opportunities, ensuring consistency and effectiveness. This phase is crucial for understanding the brand's vision and values, facilitating the creation of a strategy that aligns with business objectives and client experience goals.

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STRATEGIC DEVELOPMENT

Strategy is a comprehensive plan for building and managing a brand, encompassing its identity, positioning, messaging, and approach to business goals. This phase involves defining the brand's core values, mission, target audience, and unique selling proposition while creating or refining an identity that reflects the essence of the business.

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BRAND DEVELOPMENT SERVICES

We offer structured packages:

  • THE ESSENTIALS

    4-6 Week Program

    Investment: $7500

    FOR CLIENTS SEEKING RE-BRAND DEVELOPMENT 

    Program Inclusions:

    Consultation & Coaching  1-on-1 Sessions - Virtual or In-Person  ( 4 sessions of 3 hours each)   

    Brand Guidelines &  Custom Strategic Roadmap Comprehensive PDF report

    Program Phases:

    1- Brand Audit

    Structure
    Operations & Staff
    Visual Identity
    Verbal Identity
    Services/Products
    Merchandising and Assortment Planning (if applicable)
    Marketing Collaterals
    Marketing & Strategic Partnerships
    Consumer & Trade Events
    Social Media & Website Brand Direction

    2- Brand Assessment Report

    3- Strategy & Business Optimization :

    All departments listed above

    Strictly Consulting - $250/ hr - Min 2 hrs

  • THE ULTIMATE

    8-10 Week Program 

    Investment: $10500

    FOR CLIENTS  SEEKING FULL BRAND DEVELOPMENT   

    Program Inclusions:

    Consultation & Coaching  1-on-1 Sessions - Virtual or In-Person  ( 8 sessions of 3 hours each)   

    Brand Guidelines &  Custom Strategic Roadmap Comprehensive PDF report 

    Program Phases:

    1- Brand Audit

    Structure
    Operations & Staff
    Visual Identity
    Verbal Identity
    Services/Products
    Merchandising and Assortment Planning (if applicable)
    Marketing Collaterals
    Marketing & Strategic Partnerships
    Consumer & Trade Events
    Social Media & Website Brand Direction

    2- Brand Assessment Report

    3- Strategy & Business Optimization :

    All departments listed above
    Company set-up (name/domain name/trademark/ etc)

    This project may require extended Coaching Sessions and optional add-ons like E-shop Design, Merchandising and Assortment Planning, Marketing Collaterals, Website Design, and Real Estate Site Selection. Quotes for these additional services are available upon request.

    Strictly Consulting - $250/ hr - Min 2 hrs

RETAIL 101 

FOR DESIGN & FASHION 

FOR CONCEPT STORES  

Dominique Rose, Founder, Creative Director, and Expert Brand Consultant at Barefoot Luxury Living™, is opening her calendar on a limited basis to consult.

We take pride in providing a high-touch experience for our clients and are very selective about whom we choose to work with.

THE  FOUNDATION RETREAT -  3 IMMERSIVE DAYS (6-8 hr per day)

Laying the groundwork for a refined retail journey 

RETAIL INTENSIVE WORKSHOP *

FOR CLIENTS WHO WANT AN ACCELERATED, HANDS-ON EXPERIENCE TO CREATE/RE-BRAND  THEIR RETAIL CONCEPT.

Investment: Starting at $15500 (fees for travel expenses TBD)    

                                                                                 

        DAY 1 - Brand & Business Foundations:

  • Concept Development (vision, values, target audience)

  • Retail Strategy

  • Store Positioning & Differentiation Strategy

  • Business Model Overview

  • Operations

  • Vendor Sourcing 
                       
    DAY 2 - Visual Identity & Store Experience

  • Brand Identity (logo, color palette, typography)

  • Store Aesthetics & Layout

  • Fixtures Sourcing

  • Packaging &  Signage

  • Customer Experience Strategy

  • Sensory Branding (lighting, music, scent)

            DAY 3 -  Launch Strategy  

  • Website Brand Direction

  • Social Media Brand Direction

  • Marketing  & Grand Opening Strategy

*Please note that P.O.S., staffing, and inventory systems are not discussed in this workshop.

This project can be combined with Creative Direction and/or Interior Styling services.

SCHEDULE A COMPLIMENTARY 30-MINUTE DISCOVERY CALL TO DISCUSS YOUR PROJECT NEEDS