BRAND DEVELOPMENT

FOR LIFESTYLE BRANDS IN THE AREAS OF DESIGN, FASHION, AND WELLNESS

FOR CONCEPT & DESTINATION RETAIL

Minimalist bench with stone legs and a wooden seat in front of sheer white curtains; soft natural light enhances the textures.

“It is about creating an experience that is emotional and efficient ”

— Dominique Rose / Founder

Brand Development Strategy with a Lifestyle Focus

We create cohesive brand experiences that resonate with your audience.

Barefoot Luxury Living™ enhances brands through effective branding, innovative marketing, and strategic sales initiatives, all expertly managed by Dominique Rose.

We help clients reinvent their existing brands or create new ones by refining brand identity, enhancing reputation, and shaping market perception. Our goal is to ensure that messaging connects with the target audience. We provide analysis, solutions, and marketing expertise to promote growth and ensure long-term profitability. Our experience encompasses consumer brands, luxury products, local start-ups, and internationally established brands.

By collaborating closely with our clients, we gain a deep understanding of their vision, enabling us to achieve successful outcomes and foster meaningful brand recognition. We are committed to offering comprehensive support to help you thrive in a competitive marketplace.

BRAND STRATEGY & POSITIONING

We develop a comprehensive creative vision and strategy tailored to your needs. We help you define your brand architecture, which encompasses its mission, values, personality, and positioning.

Our CORE SERVICES

VISUAL IDENTITY

We help create a brand identity that resonates with your target audience. We provide insights on creative choices, including branding components.

VERBAL IDENTITY

We create brand messaging and storytelling that resonates with your target audience.

MARKETING & COMMUNICATION

We identify the most effective channels to reach your target audience, including social media, email marketing, advertising, public relations, and content marketing.

Our PROCESS

AUDIT

A brand audit evaluates a brand's performance, market position, and customer perception. It identifies the brand's strengths and weaknesses while highlighting opportunities for improvement. This process is crucial for understanding the brand's vision and values, which in turn helps in developing a strategy that aligns with business objectives and enhances the client experience.

STRATEGIC DEVELOPMENT

Strategy is a detailed plan for developing and managing a brand. It includes the brand's identity, positioning, messaging, and strategies to achieve business goals. This phase involves defining the brand's core values, mission, target audience, and unique selling proposition. It also entails creating or refining an identity that truly reflects the essence of the business.

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Our BRAND DEVELOPMENT SERVICES

We offer structured packages:

THE ESSENTIALS

4-6 Week Program
Investment: $7500
FOR CLIENTS SEEKING RE-BRAND DEVELOPMENT
Program Inclusions:
Consultation & Coaching 1-on-1 Sessions - Virtual or In-Person ( 4 sessions of 3 hours each)
Brand Guidelines & Custom Strategic Roadmap Comprehensive PDF Report
Program Phases:
1- Brand Audit
Structure
Operations & Staff
Visual Identity
Verbal Identity
Services/Products
Merchandising and Assortment Planning (if applicable)
Marketing Collaterals
Marketing & Strategic Partnerships
Consumer & Trade Events
Social Media & Website Brand Direction
2- Brand Assessment Report
3- Strategy & Business Optimization :
All departments listed above
Additional Consulting - $250/ hr - Min 2 hrs
THE ULTIMATE

8-10 Week Program
Investment: $10500
FOR CLIENTS SEEKING FULL BRAND DEVELOPMENT
Program Inclusions:
Consultation & Coaching 1-on-1 Sessions - Virtual or In-Person ( 8 sessions of 3 hours each)
Brand Guidelines & Custom Strategic Roadmap Comprehensive PDF report
Program Phases:
1- Brand Audit
Structure
Operations & Staff
Visual Identity
Verbal Identity
Services/Products
Merchandising and Assortment Planning (if applicable)
Marketing Collaterals
Marketing & Strategic Partnerships
Consumer & Trade Events
Social Media & Website Brand Direction
2- Brand Assessment Report
3- Strategy & Business Optimization :
All departments listed above
Company set-up (name/domain name/trademark/ etc)

This project may involve extended coaching sessions, along with optional add-ons such as e-shop design, merchandising and assortment planning, marketing collateral, website design, and real estate site selection. Quotes for these additional services are available upon request.
Additional Consulting - $250/ hr - Min 2 hrs

RETAIL 101

FOR DESIGN & FASHION

FOR CONCEPT STORES

Dominique Rose, the Founder, Creative Director, and Expert Brand Consultant at Barefoot Luxury Living™, is now accepting a limited number of consultation appointments. We take pride in offering a personalized, high-touch experience for our clients and are very selective about who we choose to work with.

THE FOUNDATION RETREAT - 3 IMMERSIVE DAYS (6-8 hr per day)

Laying the groundwork for a refined retail journey

RETAIL INTENSIVE WORKSHOP *

FOR CLIENTS WHO WANT AN ACCELERATED, HANDS-ON EXPERIENCE TO CREATE/RE-BRAND THEIR RETAIL CONCEPT.

Investment: Starting at $12500 (+ travel expenses fee TBD)

DAY 1 - Brand & Business Foundations:

Concept Development (vision, values, target audience)
Retail & Merchandising
Store Positioning & Differentiation Strategy
Business Model Overview
Operations
Vendor Sourcing

DAY 2 - Visual Identity & Store Experience
Brand Identity (logo, color palette, typography)
Store Aesthetics & Layout
Sensory Branding (lighting, music, scent)
Fixtures Sourcing
Packaging & Signage
Recruitment and Team Training
Customer Experience Strategy

DAY 3 - Launch Strategy

Website Brand Direction
Social Media Brand Direction
Marketing & Grand Opening Strategy

*Please note that P.O.S., staffing, and inventory systems are not discussed in this workshop.

This project can be combined with Creative Direction and/or Interior Styling services

SCHEDULE A COMPLIMENTARY 30-MINUTE DISCOVERY CALL TO DISCUSS YOUR PROJECT NEEDS

Let's get started