CREATIVE DIRECTION & BRAND STRATEGY

FOR LIFESTYLE HOSPITALITY ( Boutique Hotels, Wellness Resorts)

FOR MULTI-FAMILY PROPERTIES (Luxury Rentals, Branded Residences, Mixed-Use Developments)

FOR DESTINATION & LIFESTYLE RETAIL

We Collaborate With:

  • Real Estate Developers & Asset Managers

  • Hotel Owners & Developers

  • Retail Owners, Founders, Head of Brand, & Brand Directors

  • Architecture Firms

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“A more holistic, comprehensive approach”
— Dominique Rose / Founder

Creative Direction & Brand Strategy with a Lifestyle Focus.

We craft soulful experiences where design meets commercial purpose.

Rooted in the philosophy of Barefoot Luxury Living™, our approach blends strategic clarity with aesthetic intention and sensory experiences. Dominique Rose leads our branding and design efforts as the creative director.

We specialize in transforming existing brands and creating new ones by enhancing their visual and experiential elements. Our goal is to develop a creative strategy that clearly defines your brand's core values, mission, and aesthetic. We then translate these elements into a compelling message and visual identity that resonates with your audience.

 By collaborating closely with our clients, we aim to understand their needs and vision, ensuring successful outcomes. We maintain Barefoot Luxury Living™ at its core, emphasizing value, experience, placemaking, and long-term brand equity.

For Lifestyle Hospitality

We craft creative direction that transforms your property into a story guests want to return to visually, emotionally, and experientially.

For Branded Living

We help you position your development as more than a place to live - it becomes a lifestyle brand tenants feel part of.

For Destination Retail

We shape creative direction that turns your retail space into a living expression of your brand - one that sells through experience. 

Our CORE SERVICES

STRATEGIC

Brand Identity & Storytelling:

We craft a cohesive and unique narrative for your brand through personalized storytelling and meaningful experiences, seamlessly blending design with commercial objectives. Our goal is to create a brand identity that resonates with your target audience, translates effectively into physical spaces, and ensures a consistent brand experience across all touchpoints. We implement a comprehensive creative vision and strategy, offering guidance on key creative decisions related to branding elements.

Experience Strategy

Lifestyle Concepting

CONCEPTUAL

Interior Concept:

We develop concept presentations, mood boards, and design guidelines tailored to your needs. Our team helps you select and integrate elements that reflect your brand and embody your core values. We provide advice on key creative decisions, including materials and color palettes, as well as furniture, decor, and lighting choices.

Our PROCESS

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DISCOVERY & ANALYSIS

This initial phase enables us to gather insights and clarify the project's purpose, creating a strategic foundation that aligns with business objectives and enhances guest experience goals.

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IDEATION

This phase focuses on brainstorming and generating a wide variety of creative ideas and inspirations.

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CONCEPTUALISATION

This phase sharpens and organizes the creative ideas into a structured, cohesive concept that acts as the project's guiding framework.

Our CREATIVE DIRECTION SERVICES

  • CREATIVE VISION

    Baseline Concept & Strategy

  • VISION & OVERSIGHT

    Concept & Strategy With Guidance During Execution

  • FULL DIRECTION SUITE

    Concept and Strategy with Guidance During Execution

    This includes elements such as Styling and Launch Strategy.

SCHEDULE A COMPLIMENTARY 30-MINUTE DISCOVERY CALL TO DISCUSS YOUR PROJECT NEEDS